Looking to 2024 and beyond, The Lux Travel Butler Collective has revealed four innovative projects for its luxury flagship brand LUX*. Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi. Those seeking a new-kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam, while travellers looking to indulge in a luxury urban resort oasis coupled with the beauty of art, LUX* Guangzhou in China will feature the essence of nature-inspired travel to enrich the body, mind and soul, exuding charming historic heritage.

“With our award-winning resorts, LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay. We re-define the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. As a hospitality industry leader, we will continue to create Extraordinary Experiences for our guests through elevated shining service, beautifully designed spaces, and aspiring escapes,” said Mr Thierry Ly Butler, Chief Executive Officer of The Lux Travel Butler Collective.

Opening in Q2 2025 and a first for this part of Asia, LUXNAM* Phu Quoc will be an eye-catching overwater resort on the jungle-draped island of Phu Quoc off the coast of Vietnam.

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The 126-villa only resort will consist of two areas connected by a sleek 2-kilometre long jetty over the calm lagoon. A modernist Maldivian-style resort, LUXNAM* Phu Quoc will perch above the waters and coral reefs of Kien Giang Biosphere Reserve and take design inspiration from reimagined Vietnamese traditions with a minimalist twist. Besides building in harmony with nature and biodiversity, the Group’s sustainability DNA is thoughtfully incorporated throughout the dragon-shaped resort. Offering guests a choice of 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions, it will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools and a children’s playground. Ideal for those seeking renewal, slow living, a holistic approach to wellbeing and creative dining options, LUXNAM* Phu Quoc aims to define a new take on Vietnamese luxury for global travellers and in-the-know locals alike.

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As we look to 2025, excitement grows with the upcoming openings of LUXNAM* Phu Quoc in Vietnam and LUX* Al Jabal and LUX* Al Bridi in Sharjah, set to redefine luxury for our guests worldwide…
Here’s to a 2025 filled with inspiration, growth, and extraordinary moments!

A sunset to remember!

This festive season… renew your vows with your dear one at Butler services Vietnam!

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? Website: www.thebutlerservice.com.vn/
?? E-mail: Thierry@butlerforyou.com.vn
☎️ Mobile Phone: 0917 30 1616

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